Case Study NO.3

- This is another music video that fits in the the genre conventions of Hip-Hop.
- The video includes a lot of different shot and angle types. Long shots are used to show how the models look and the different type of props they have on time, such as their costume and make-up. Another shot which is very common in Hip-Hop music videos is a birds eye view as the artist would be looking down and therefore have more power as it is above the audience and the audience would be looking up to them.
- This video is also mostly in slow motion as it wants the viewers to take time and see every detail of the  scenes that are made like this, this is used a lot when showing the models used in the video as it helps attract a male audience.
- Kent is surrounded by a lot of females which indicates that he has power and money. However, he is also surrounded by males which could be his friends and therefore suggest that they are part of his group and are included in everything he does.
- The light used in this video is natural light as some of the video is set outside.
- This video has a popular theme as there are a lot of Hip-Hop songs that have their music videos in a hotel room, at a pool party, at night clubs, or just out in the city.