Case Study NO.2

- The genre of this music video is once again Hip-Hop.
- It includes a variety of different shot sizes and shot angles, such as; close ups, mid-shots, long shots, and many more. Each shot has a different meaning, for example, an establishing shot it used to show the area where the video is set, which is used right at the beginning of the video where we can see many buildings and the sea. A close up is used to show the something in detail and to make the viewers focus on just that one thing. Long shots are used to show the audience what the artist is wearing and all the props.
- The video is done in slow motion, this makes it look calming and a relaxing song as the colours seen in the video are mostly light colours such as white and cream. However the scenes where we can see men with masks, weapons and on motorbikes have bright colours, such as; red, orange, green and many others, this creates meaning as it shows that its a lively atmosphere with energy.
- There are a lot of props such as; weapons vehicles, masks, jewelry, etc.
- The video was recorded with a lot of natural light, and in the dark scenes the only lights seen and used are the motorbike's lights.
- Rihanna is the only female in the video, this makes her seen as someone powerful because she is surrounded by a lot of males with weapons and sophisticated motorbikes. The meal look aggressive as they have tattoo's, masks and some have a built body.