Case Study NO.1

- The genre of this music video is Hip-Hop.
- The video clip includes a variety of shot sizes and shot angles, such as; establishing shots, close ups, long shots,... These different shot types each have a different meaning, for example an establishing shot is used to show the area the video is set in. Another example, a close up is used to show the person's expressions or the features of what has been closed up to.
- The video starts of with Kylie Jenner, and is shown as someone important in the video as she is at the start and end of the music video. it starts off with her in her nightwear and a body gown making herself tea and the it goes to the next scene which is her holding her dog walking towards the window in one of the rooms of where she is. By starting off the video with her and ending it with her signifies she is the protagonist of the video as it is a conceptual music video because its showing and telling the audience what and who the lyrics of the song is about.
- By also giving Kylie Jenner the important role in the video it makes the audience of Hip-Hop genre want to watch the music video and share it as she is part of a well known celebrity family. The audience that this is attracted to will buy the record as it links with the genre conventions and the video may relate to the audience's' feelings because PartyNextDoor is talking about a situation that is seen in peoples relationships.
- The reason why I have chosen for this music video to be one of my case studies is because it has features that I would like to use. One of the techniques it includes which I find interesting and entertaining is the first shot which is a establishing shot, this is because its a shot where you can see the location where the video is taken place.In this video it is a big house, like a mansion, which therefore indicates wealth, power, status,etc. which links to the genre conventions as many Hip-Hop artist enjoying showing wealth venues.
- Another feature that has inspired me using this video, is the slow motion used at the end. This feature is used a lot in Hip-Hop music videos as it gives it a more interesting look to the video and it links with the audio because its a slow calming song which has a video that uses slow motion several times. I wouldn't really use the slow motion technique varies of times of my music video as its not that slow, I would only be using it at the being of the music video as its the intro and this may help it attract more audience.