Tuesday, 7 June 2016

Notes on Jay Z music video

-Black and white throughout the whole music video. 
-Focus is used. 
-Shot rate is quick. 
-A lot of props ; basketball, money, car, paint, jewelry, glass milk, snapbacks,shoes, etc. 
-Lyrics added in the video. 
-Different shot sizes; CU, LS, XCU, MLS and many more.
-Lipsync. 
-About money, power and himself.
-Female dancer being seductive.

Target Audience:
-Older fans.
-Mostly males.

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